VTM Senior Manager Jobs in Dubai – UAE at Coca Cola

Title: VTM Senior Manager

Company: Coca Cola

Location: Dubai – UAE

Type: Contract

Category: Management

Position: VTM Senior Manager Middle East


Focus, Scope, & Impact:

Implement multi-year commercial and capability plans on V/RTM (and consumer) that support topline revenue growth and margin expansion expanding the system capability and right cost structure for profitability in RTM as well as using Value to Market (VTM) to determine best approach to reach the consumer within the occasion we are targeting.

Target VTM-induced Portfolio Optimization and Management with focus on more impactful and sustainable Innovation, leveraging the full power of our full (hot and cold) portfolio; this role also includes the strategy definition around where and how to best leverage key equipment as RTM (e.g. vending)

Leverage superior understanding of all key execution levers to accelerate on Distribution, Equipment management, Salesforce effectiveness, Out-of-stocks & Cost-To-Serve Optimization using RTM framework (sense, shape and service) and thus grow topline (revenue expansion) and bottom line growth (cost to serve management)

Develop and shape our online VTM targeting channel/Customer margin requirements and fulfillment costs.

Development alternative “Value to Market” solutions to maximize availability of KO brands as well as optimizing the revenue growth from new TCCC brands targeted for scale such as Costa

Implementation of the Value to Market Framework & tools, w/ focus on long term deployable and scaled system solutions for system in franchise territory

Design and Integrate RED process with Segmented Execution. Influence Bottlers to improve RED process and use as competitive insights generator. Use iRED as a platform for category growth, targeting best outlets and prioritizing right execution.



6+ years of management experience in Commercial planning and commercial execution with strong skills in RGM, Segmentation, RTM, VTM, Innovation and Channel strategy.

Thought Leadership – ability to generate new ways of thinking about our business and identify innovative ways around effective and efficient ways to reach the right consumers

Proven system understanding incl RTM and Customer knowledge, incl deep understanding of the complexities of the System including bottler economics and system leverages, processes and tools in order to optimize solutions with our customers across channels

Solid analytical and conceptual skills and ability to think from planning to execution and solid system commercial and brand management

Solid Data Interpretation skills – ability to understand complex data and ability to explain to Customers, Bottlers, etc. in a way that is meaningful to their business needs.

Desirable to have candidates with Bottler experience.

Work Focus

This role requires proven RGM and RTM understanding and a very solid system experience and perspective as well as highly developed strategic thinking and business analytics skills, combined with the ability to make complex business concepts understandable and compelling.

This role must be able to influence bottlers investments in required RTM capability to achieve our category growth ambition.

Ability to drive cross-functional support and cross-system alignment, not least leading and smoothly running alignment and collaboration to ensure that franchise territory RTM strategies are fully owned by GMs

Solid understanding of System business fundamentals and drivers of growth/value ac…


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