Visual Merchandiser Job in Cairo, Egypt at Adidas Group

Job Description

Purpose & Overall Relevance for the Organization:


  • Responsible for managing the market Visual Merchandising, store team, and Partner VM’s to deliver effective and commercial visual standards, including store layouts in line with brand guidelines
  • To provide direction & coaching prioritizing results in key focus areas for the business ensuring VM is a profit contributor



Key Responsibilities:


  • Lead, manage and develop team to ensure harmonious and productive team
  • Work cross functionally with other teams and functions to ensure the efficient implementation of visual initiatives
  • Maintain a high level of presence within the market (80% of time) based on an agreed travel plan, prioritizing Trade Zones in key cities
  • Provide regular visits to the market based on the agreed door priority list & travel plan frequency with regular hands in coaching and guidance to in store teams. Conducting visits in a consistent way & feeding back findings to stakeholders as per agreed process & taking the required VM actions
  • Implement processes and procedures to deliver best practice across all stores in area of responsibility
  • Train and develop store teams and partner VMs on exemplary brand visual standards across all VM modules as per the annual plan
  • Ensure that the Partner VM Delivery Team is adequately servicing their market & providing the VM hands on support required to the priority doors
  • Feedback to line manager amendment to visuals or guidelines due to local market requirements
  • Feedback to line manager visual trends within the sporting goods industry & competitors
  • Implement relevant VM projects and initiatives & provide feedback to line manager
  • Ensure all guidelines & in season updates within market have been delivered with excellence
  • Ensure adequate remote support is provided for the opening of doors on market that don’t fall into the priority door list
  • Work with stakeholders to implement plans for new market entry, new store openings & challenging stores
  • Be onsite for the physical opening of key doors agreed by the business
  • Provide information required to support GTM process
  • Support showroom preparation and execution
  • Adapt visit approaches to meet the needs of the door / customer; identifying in season updates & drive solutions that can scale consistently for LENA
  • Prepare monthly / weekly activity schedules for area of responsibility according to the overall visual plan, incorporating ad hoc events where necessary
  • Review delivery of visual & brand activities in area of responsibility against schedules feeding back to the relevant stakeholders where necessary
  • Action distribution of visual materials to stores in area of responsibility with planning function
  • Provide line manager & stakeholders with feedback on the quality of ISC in store
  • Ensure brand proposition is integrated into all visual activity
  • Support VM peer group where required
  • Contribute to the sharing of best practice within LENA
  • Adhere to all company policies, procedures




  • NPS
  • VM Compliance
  • Commercial performance
  • Stakeholder visit feedback
  • Regular, measurable field training sessions
  • Door visit hit rate
  • Focused door list & effective store visit to reflect the needs of the business on a priority basis
  • World class & timely delivery of new door openings



Key Relationships:


  • Channel Teams
  • Store teams & Customers
  • Brand Team
  • Store Development
  • VM Team GCC & LENA
  • Key Partners & Accounts
  • Product Team



Knowledge, Skills and Abilities:


  • VM management with stores across a large territory
  • Ability to coach and train teams
  • High volume store opening
  • Experience of working with wholesale accounts whilst working for an over-arching brand
  • English fluency required
  • French & Arabic desired


Requisite Education and Experience / Minimum Qualifications:


  • University degree in Business or Marketing or Visual Merchandising equivalent
  • Minimum of 2 years progressive work experience in Retail, specifically Visual Merchandising
  • 2 years’ experience within an area VM position or similar

Job Details

Job Location
Cairo, Egypt

Company Industry
Other Business Support Services

Company Type

Employment Type

Monthly Salary Range

Number of Vacancies

About Company

Company: Adidas Group

Company Location:  Cairo, Egypt

Job Category:

About Adidas Group