Visual Merchandiser

Purpose & Overall Relevance for the Organization:

 

• Responsible for managing the market Visual Merchandising, store team, and Partner VM’s to deliver effective and commercial visual standards, including store layouts in line with brand guidelines
• To provide direction & coaching prioritizing results in key focus areas for the business ensuring VM is a profit contributor

 

 

Key Responsibilities:

 

• Lead, manage and develop team to ensure harmonious and productive team
• Work cross functionally with other teams and functions to ensure the efficient implementation of visual initiatives
• Maintain a high level of presence within the market (80% of time) based on an agreed travel plan, prioritizing Trade Zones in key cities
• Provide regular visits to the market based on the agreed door priority list & travel plan frequency with regular hands in coaching and guidance to in store teams. Conducting visits in a consistent way & feeding back findings to stakeholders as per agreed process & taking the required VM actions
• Implement processes and procedures to deliver best practice across all stores in area of responsibility
• Train and develop store teams and partner VMs on exemplary brand visual standards across all VM modules as per the annual plan
• Ensure that the Partner VM Delivery Team is adequately servicing their market & providing the VM hands on support required to the priority doors
• Feedback to line manager amendment to visuals or guidelines due to local market requirements
• Feedback to line manager visual trends within the sporting goods industry & competitors
• Implement relevant VM projects and initiatives & provide feedback to line manager
• Ensure all guidelines & in season updates within market have been delivered with excellence
• Ensure adequate remote support is provided for the opening of doors on market that don’t fall into the priority door list
• Work with stakeholders to implement plans for new market entry, new store openings & challenging stores
• Be onsite for the physical opening of key doors agreed by the business
• Provide information required to support GTM process
• Support showroom preparation and execution
• Adapt visit approaches to meet the needs of the door / customer; identifying in season updates & drive solutions that can scale consistently for LENA
• Prepare monthly / weekly activity schedules for area of responsibility according to the overall visual plan, incorporating ad hoc events where necessary
• Review delivery of visual & brand activities in area of responsibility against schedules feeding back to the relevant stakeholders where necessary
• Action distribution of visual materials to stores in area of responsibility with planning function
• Provide line manager & stakeholders with feedback on the quality of ISC in store
• Ensure brand proposition is integrated into all visual activity
• Support VM peer group where required
• Contribute to the sharing of best practice within LENA
• Adhere to all company policies, procedures

 

 

KPIs:

• NPS
• VM Compliance
• Commercial performance
• Stakeholder visit feedback
• Regular, measurable field training sessions
• Door visit hit rate
• Focused door list & effective store visit to reflect the needs of the business on a priority basis
• World class & timely delivery of new door openings

 

 

Key Relationships:

 

• Channel Teams
• Store teams & Customers
• Brand Team
• Store Development
• VM Team GCC & LENA
• Key Partners & Accounts
• Product Team

 

 

Knowledge, Skills and Abilities:

 

• VM management with stores across a large territory
• Ability to coach and train teams
• High volume store opening
• Experience of working with wholesale accounts whilst working for an over-arching brand
• English fluency required
• French & Arabic desired

 

Requisite Education and Experience / Minimum Qualifications:

 

• University degree in Business or Marketing or Visual Merchandising equivalent

• Minimum of 2 years progressive work experience in Retail, specifically Visual Merchandising
• 2 years’ experience within an area VM position or similar