Sr./Manager, Strategy & Planning Communication Jobs in Abu Dhabi – UAE at Borouge Pte Ltd Abu Dhabi Branch

Title: Sr./Manager, Strategy & Planning Communication

Company: Borouge Pte Ltd Abu Dhabi Branch

Location: Abu Dhabi – UAE

Type: Full Time

Category: Marketing/PR, Management

Position:  Sr./ Manager, Strategy & Planning – (Global Communication)
About the Job

This position is required to serve as an advisor to the business, senior management team, and regional marketing teams by creating and developing the organization’s strategic communications plan across multiple regions.


Communications Strategy

Create and define Borouge’s global communications strategy, in conjunction with regional Communications colleagues, across a variety of digital and traditional platforms

Act as an advisor to senior management and business partners by proving strategic input into creating, developing, and operationalizing the company’s strategic direction

Have key oversight of Borouge’s media and communications activities

Provide advice where requested on media and communications activities, including providing suggested media responses to active issues and advising of potential outcomes from actions that may attract media attention

Work collaboratively with multiple stakeholders to align individual business unit objectives with corporate communication plans and outcomes

Marketing Research

Act as the focal point for the Communications department’s insight needs, by conducting primary and secondary market research and provide critical insights regarding markets, customers, and competitors

Influence the development of strategic priorities and decision-making through analysis

Support translation of market insights into actionable plans


Create a brand identity for Borouge which fits with the overall company’s mission, vision, and brand strategy, and which effectively differentiates the Borouge brand against the other competitors

Collaborate with internal stakeholders (Sales, Marketing, Communications) and external branding agencies to develop clear brand strategy and marketing guidelines, and ensure that development and execution of all communications are in compliance with the guidelines

Act as the subject matter expert and custodian of Borouge’s brand identity, by reviewing and approving content such that it conforms to the brand strategy


Develop and execute Borouge’s digital strategy and blueprint in partnership with product/segment stakeholders

Stay abreast of developments in digital marketing and communications (innovations, trends, technologies, etc.) and identify innovative approaches to implement and execute new digital strategies

Work closely with, and provide advice to, local, regional, and global marketing and communications teams, and external agencies as required, on digital campaigns

Minimum Qualification

As a successful candidate, you should possess the following:

Bachelor’s degree in Communications/Marketing, Business Management, or Social Sciences from a reputable and accredited university

Master’s degree is an advantage

Minimum Experience & Knowledge & Skills

Minimum Experience & Knowledge & Skills

At least 12 years of experience in a Marketing or Communications role in the petrochemical (or similar) industry

At least 7 years of experience in a managerial capacity

At least 4 years of experience in an international or regional (AS/AN/MEA as applicable) role

Exceptional oral and written communication abilities in English

Professional Certifications

CPD qualification from international recognized communications body (PRCA, MEPRA, IABC, CIPR, etc.) is an advantage


you will be required to attach the followi…


About Borouge Pte Ltd Abu Dhabi Branch