Social Media Specialist Jobs in Dubai – UAE at Black Pearl

Title: Social Media Specialist

Company: Black Pearl

Location: Dubai – UAE

Type: Full Time

Category: Marketing/PR, Advertising

Our client who is a large group of business headquartered in Dubai is looking to hire a Social Media Specialist to be based in Dubai offices. Ideal candidate will be able to write content from Scratch in Arabic and English.


Supporting the Ecommerce/Digital head to develop social strategy by compiling and analyzing market research, competitive data and social platform information, and laddering-up the social program to the overarching communication goals.

Analyzing social monitoring program outputs and determine necessary refinements, while identifying real world application of the monitoring data.

Researching emerging social platforms to support brand activation recommendations.

Remaining abreast of critical industry and platform changes and new analytical tools for social reporting.

Prioritizing industry trends and requirements for the broader team and expansion of business.

Responsible for strategizing, planning, execution and reporting of social media campaignsExecution.

Working with internal teams to build and manage the social media deliverables.

Always on content calendar formulation.

Campaign ideations / executions and launch.

Create stories / content and coordinate with other departments including media, marketing & communications for news / articles to post. Scouring the internet and the news headlines for articles, stories and tips that are industry related and which can be posted to social media accounts..Project manage the community management approach.

Liaison with CS and Internal teams for community management.

Developing ongoing management process.

Crafting recommendations regarding how the social platforms work together in the context of the broader communication strategy.

Content generation with Photographers, agencies, and leading the content team.

Working with Ecommerce lead to cultivate a strong working relationship and process with product managers, creative and/or brand external partners to support the community management process.

Supporting creative ideation and social program development.

Guiding the development and launch of influencer outreach programs.

Proficient with Social Paid Marketing like Facebook Ads Manager, Twitter Ads, Linked

In ads, etc.


Leading and finalizing Daily/Weekly/Monthly reporting.

Provide with 360 view of social media performance to all stakeholders.

Use social networking analysis tools to measure the effectiveness of different channels. (example:
Twitter Counter, Google Analytics, Facebook-Insight and other tools to measure traffic activity)


Ideal candidate will have the following skills / qualification / experience..At least 3 years of related social media content planning experience.

Bachelor’s degree required.

Possess and demonstrate excellent understanding of social and media fundamentals.

Demonstrate strong proficiency with systems/tools like Social Bakers, Meltwater, Etc.

Strong quantitative skills, including analytical abilities and math proficiency.

Demonstrate critical thinking and effective problem-solving skills.

Ability towork within a team, prioritizing and organizing multiple assignments for both self and team direct reports.

Adherence to tight deadlines while delivering flawless work.

Extremely detail-oriented, with clear and proven organizational skills.

Excellent verbal and written communication skills
– Both English & Arabic.

Exude an energy level that brings new and exciting ideas to …


About Black Pearl