Social Media Manager – Arabic Speaking Jobs in Dubai at BFL Group

Title: Social Media Manager – Arabic Speaking

Company: BFL Group

Location: Dubai

Company Overview

BFL Group is one of the world’s leading off-price retailer of fashion and homeware. With headquarters based in United Arab Emirates, we serve over markets across the region and in Europe.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite – all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

Role Purpose

Social Media Manager is responsible for planning, implementing, managing and monitoring BFL’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales in our stores.

Key Responsibilities

Develop, implement and manage BFL’s social media strategy across all our platform

Manage the day-to-day social media activities through different channels such as LinkedIn, Facebook, Twitter, Instagram, Tiktok and YouTube, adapting content to suit different channels

Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic

Create engaging multimedia content (and/or outsource this effectively) across multiple platforms Develop, launch and manage new competitions and campaigns that promote your organization and brand

Build strong relationship with influencers across the social media platforms

undertake audience research

Manage and facilitate social media communities by responding to social media posts and developing discussions

Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

Recommend improvements to increase performance in the social media division

Set targets to increase brand awareness and increase customer engagement; As well as, define most important social media KPIs

Manage, motivate and coach junior staff such as social media executives or assistants

Manage a budget for social media activities

Educate social media staff on the use of social media and promote its use within your company (in-house roles)

Encourage collaboration across teams and departments

Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles)

Hire, train and motivate the continuously the social media team


Arabic speaking is a must

5 years plus of social media management experience

Bachelor’s degree in business, marketing, journalism, public relations or related field

Proficient using multi-social posting programs

Hands on experience in content management

Ability to deliver creative content (text, image and video)

Knowledge of online marketing and ads

Familiarity with web design

If you think you are fit for this job position, then apply right away. You are steps away from joining a Great Place to Work© and we would love to meet you soon!

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About BFL Group