Overview
Social Media Manager – Arabic Speaking Jobs in Dubai at BFL Group
Title: Social Media Manager – Arabic Speaking
Company: BFL Group
Location: Dubai
Company Overview
BFL Group is one of the world’s leading off-price retailer of fashion and homeware. With headquarters based in United Arab Emirates, we serve over markets across the region and in Europe.
Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite – all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire and discover within our stores. Our customers walk out with new items every time they visit any of our stores.
Role Purpose
Social Media Manager is responsible for planning, implementing, managing and monitoring BFL’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales in our stores.
Key Responsibilities
Develop, implement and manage BFL’s social media strategy across all our platform
Manage the day-to-day social media activities through different channels such as LinkedIn, Facebook, Twitter, Instagram, Tiktok and YouTube, adapting content to suit different channels
Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic
Create engaging multimedia content (and/or outsource this effectively) across multiple platforms Develop, launch and manage new competitions and campaigns that promote your organization and brand
Build strong relationship with influencers across the social media platforms
undertake audience research
Manage and facilitate social media communities by responding to social media posts and developing discussions
Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
Recommend improvements to increase performance in the social media division
Set targets to increase brand awareness and increase customer engagement; As well as, define most important social media KPIs
Manage, motivate and coach junior staff such as social media executives or assistants
Manage a budget for social media activities
Educate social media staff on the use of social media and promote its use within your company (in-house roles)
Encourage collaboration across teams and departments
Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles)
Hire, train and motivate the continuously the social media team
Qualifications
Arabic speaking is a must
5 years plus of social media management experience
Bachelor’s degree in business, marketing, journalism, public relations or related field
Proficient using multi-social posting programs
Hands on experience in content management
Ability to deliver creative content (text, image and video)
Knowledge of online marketing and ads
Familiarity with web design
If you think you are fit for this job position, then apply right away. You are steps away from joining a Great Place to Work© and we would love to meet you soon!
