Overview

Senior Social Media Executive | M&S | UAE Job in UAE at Al Futtaim Group

ROLE PURPOSE:

Assist Marketing function on the development and implementation of Marketing Campaigns that meet business objectives. Manage end to end process of all campaigns, assisting with coordination across the team, marketing planning and strategies. Working closely with agencies to deliver the plans across MENA.

KEY ROLE SPECIFIC ACCOUNTABILITIES:

Marketing

•Assist on the developing of Marketing, Social and P.R. Campaigns that are in line with business priorities and market trends.

•Ensure the most cost efficient and effective use of marketing spend.

•Monitor the development and implementation of advertising, social, digital and promotional activities, across the region on a weekly basis – driving the team to also do the same and suggest strategies or changes required in order to help meet business objectives

•Review entire customer journey (including in stores) regularly in order to maximize selling opportunities and enhance the perception and experience of the brand – influencing the advising the VM team as and when needed on where improvements or help is required

•Support MM to prepare and present strategic presentations, drive marketing initiatives across the region via campaigns, promotional activities, events, content creation and campaign management.

•Support on the preparation of marketing analysis, plans, strategies and budget estimates.

 

Communication

•Manage external and internal communication of corporate affairs

•Provide support on Plan A, CRM and group led initiatives.

 

Leadership

•Represent the brand and marketing team during group leadership meetings, external meetings with media and drive the business’ agenda with partners in an efficient and innovative way.

•Demonstrate strong leadership for Marketing, Social and P.R. to help achieve departmental goals.

•Manage competitive studies and organize market research when required – implementing new marketing strategies based on sound factual evidence and encouraging wider cooperation from stakeholders where relevant

Stakeholder Management

•Work closely with UK marketing, Operations, Buying, VM and Store Development to deliver integrated campaigns that achieves business objectives.

•Influence the UK team to drive support and buy in for localise initiatives that support MENA objectives.

•Manage the development and implementation of social content calendar, consumer PR activities including generating PR angle, soliciting PR opportunities, development of press kit/release, and media event, etc.

•Oversee CRM initiatives, reviewing results of campaigns and influencing the team in order to drive more targeted communication that is successful in driving sales. Reviewing performance closely at group level and with the operations team

 

People

•Effective time, cost and manpower management by assessing risk and benefit and identify improvement areas to maximize effectiveness.

•Lead by example by mentoring and coaching team to upskill individuals in order to meet deadlines, reports, review creative and deliver marketing plans and strategies effectively and on time.

•Lead and maximize subordinates productivity and performance.

•Monitor work standards and provide performance coaching to Team members

About Company

Company: Al Futtaim Group

Company Location:  UAE

Job Category: Accounting

About Al Futtaim Group