Overview
Senior Media Planner Jobs in Dubai at Talent BluePrint FZ LLC
Title: Senior Media Planner
Company: Talent BluePrint FZ LLC
Location: Dubai
We are looking for a Media Planner to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success. The Media Planner works closely with clients to understand their requirements and objectives, then liaises with media owners or manage self-serve platforms such as Google Ads, Outbrain, and Criteo to book ad placements within the stipulated budgets.
JOB RESPONSIBILITIES:
Planning online and offline advertising campaigns designed to achieve specific ROI objectives
Selecting the communication channels and advertising tools best suited to achieving the set objectives
Allocating the budget to the selected media channels
Purchasing advertising space and handling relations with media owners, agencies and suppliers (in companies/agencies where there is no media buyer)
Monitoring campaign delivery and performance
Producing final reports on campaign results
QUALIFICATION & EXPERIENCE
Experience of client management, confident to handle day to day discussions
Understanding of the media planning process, from taking a brief, through channel selection and evaluation of performance
Experience in working with a range of online and offline media channels, including (but not limited to) OOH, press, radio, cinema and door drop/DM
Good knowledge of understanding of online channels and the role they play within the media mix
Confident in understanding of the role individual channels can play, how they complement each other and how success can be measured
Aware of latest developments in key channels and have a good understanding of the range of formats available
Experience in working with industry-standard media planning tools such as GWI, DDS, Ad-Dynamix and understanding of media operational tech and processes
High standards when it comes to preparation of client-facing documents and presentations
Curious, motivated proactive and entrepreneurial
We are looking for someone who embraces an agile, fast-paced work environment and is keen to progress their career
Be able to communicate with multiple stakeholders, both internal and external
Experience with planning and buying of local, regional media is preferable
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