Senior Marketing Manager, Developing Markets, Middle East and Africa Jobs in Dubai at S&P Global
Title: Senior Marketing Manager, Developing Markets, Middle East and Africa
Company: S&P Global
S&P Global Market IntelligenceTheRole:Developing Markets, Middle East and Africa, Sr. Marketing Manager
S&P Global Market Intelligence’s Developing Market Sr. Marketing Manager will leverage market, client, and product knowledge to develop the annual marketing plan and campaigns that incorporate all aspects of the marketing mix to maximize impact and results. The Sr. Marketing Manager will work with managers and stakeholders to draft copy, organize marketing events, create campaigns, and use marketing automation tools, social media, and relevant online and offline channels to push promotional messaging to the market. It is also required to measure the return from marketing investment and distill insights from marketing metrics to optimize future investment. This role’s initiatives are the foundation of a regionally focused, globally aligned, integrated marketing strategy that builds brand awareness and generates demand for our solutions.
The ImpactThis role will help drive Market Intelligence’s commercial priority across the Developing Market region including the Middle East and Africa through market-relevant marketing and branding programs. This role is crucial in helping Market Intelligence achieve Developing Market commercial goals, facilitate market engagement, optimize client experience, strengthen customer retention, and build our brand in this fast-growing region.
What’s In It For YouYou will be part of a dynamic regional and global marketing organization within a leading global financial services company and have the opportunity to exercise creativity, utilize your marketing capability, and elevate your marketing expertise in digital, event, social media, metrics, client experience, and more. You will take on a leadership role in driving initiatives, build extensive networks internally and externally, and be exposed to the foremost financial industry marketing and market development and solutions.
The S&P Global Market Intelligence marketing team is comprised of creative and enthusiastic B2B marketing professionals located around the world. As part of the Commercial organization – with a strong partnership with the Commercial team – we focus on providing value to clients, building our brand awareness, and driving the front-end pipeline. We value teamwork, drive ideas with data, and execute in a meaningful way to our internal stakeholders and external clients. The business has a casual and engaging atmosphere with an entrepreneurial spirit. It is crucial that you thrive in a fast-paced, performance-based culture to be successful within our organization.
ResponsibilitiesThe ideal candidate will be passionate about B2B marketing within the financial services industry. The candidate must demonstrate the ability to apply a client-centric view in developing regional and domestic market campaigns that position S&P Global Market Intelligence as a partner to our clients through our complementary and integrated solutions. The ability to develop the annual marketing plan focusing on prioritized business line solutions and client segment personas for the Middle East and Africa while maintaining a direct alignment with business priorities is crucial. It is essential to be able to collaborate with others within or beyond the reporting line and be a strong individual contributor. Familiarity with marketing and CRM platforms such as Marketo and Salesforce is a plus.
The Sr. Marketing Manager will engage with commercial and product …