Senior Loyalty Brand & Programme Marketing Manager Jobs in Dubai at Chalhoub Group

Title: Senior Loyalty Brand & Programme Marketing Manager

Company: Chalhoub Group

Location: Dubai


For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

What You’ll Be Doing

Working as Loyalty Senior Marketing Manager you will be responsible for The Group’s overarching loyalty Brand & Marketing strategy and plans. Curated to support internal and external partners, achieve the loyalty business KPI & OKR set, as well as to integrate loyalty across the relevant group, member, customer & partner touchpoints to amplify it’s presence and performance.

Establish loyalty as a Chalhoub group asset through brand building, channel performance & maximization, in addition to bringing the value proposition to life.

Drive the loyalty KPI set by identifying the correct audience, partner, lever and opportunity, with efficient budget spending; backed by performance.

Drive return to the programme, our partners and the wider business by interfacing cross-group to identify areas of integration & opportunity for brand placement and marketing efficiencies.

Work closely with data, CRM, intelligence, and insights teams, to establish the necessary marketing segmentation & microsegments.

Ensure that we reach our members ‘where they are’ with positive channel expansion, omnichannel execution and hybrid concept adoption.

Act as the anchor to the customer interface by working hand-in glove with Loyalty Value Proposition, Lifecycle, Acquisition & Activation teams to ensure all key streams are mapped and supported for maximum impact

Manage and support loyalty marketing and brand agencies to ensure continued progress, fresh perspective and optimal output

Drive efficiencies for the programme and our partners with a keen focus on performance, impact of spend & optimal ways of working

Build the internal loyalty influencer network to support delivering KPI’s / OKR’s and embed Loyalty in the Chalhoub employee & partner culture

Instil a curious,…

About Chalhoub Group