Overview

PPC and Paid Social Specialist | Retail eCommerce | Dubai Job in Dubai, UAE at Al Futtaim Group

Job Description

ROLE PURPOSE:

  • End to End Management of PPC and Paid Social Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) for both Brick and Mortar and eCommerce
  • Job Description:
  • Responsible for planning, implementing and analysing paid search & paid social campaigns across brands and channels using Google and Social Media Advertising tools (Ad words / 360, merchant center etc, FB Business Manager etc..)
  • Running campaigns for various retail brands of Al Futtaim Group in a variety of different industry verticals (Home, Fashion, Toys, etc.)
  • Expert always on up to date with the latest advertising trends and techs and will know how to manage multi-channels/networks budgets to meet Revenue Targets as well as different KPIs
  • You will be open minded to with an appetite to learn and you are a solution provider.
  • Targeting and bidding strategies are you day to day and you know how to optimize them
  • Genuinely interested into SEM and Paid Social and develop appetite to learn more, optimize your campaigns performance and use various networks and platforms (Business Manager Retargeting, Programmatic, etc.)

 

KEY ROLE SPECIFIC ACCOUNTABILITIES:

Manage day to day PPC and Paid Social campaigns

 

Strategy & Execution;

  • Daily monitoring of User / Customer Acquisition (Brand KPIs), Revenues (Brand KPIs), Traffic (Brand KPIs)

 

Reporting;

  • Delivering performance reports and insights to the PPC team and internal stakeholders.
  • Actionable weekly and monthly reports

 

Strategy & optimization

  • Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
  • Delivering customer-focused, profitable multi-category campaigns to agreed targets
  • Addressing and escalating campaign performance issues.
  • Responsible for AB tests, Search Query analysis and keyword mining.
  • Yearly strategy document updated every quarter
  • Agency/ Partner and Online training
  • Fore of proposition for tools to optimize campaigns performance and reporting

 

Teamwork

  • Create relationship & workflows within the department
  • Work with all the brands you oversee    
  • Weekly meetings with Actionable and followed up tasks
  • Bi-Monthly performance report communicated to the brands
  • Day to day communication with brand merchandisers and alignment on upcoming campaigns

 

Personal Development

  • Develop knowledge into advanced Targeting
  • Develop knowledge in Programmatic Advertising
  • Participate into a more data driven approach project with the CRM department
  • Manage small to medium Paid Social campaigns
  • Create & optimize workflows to use more up to date or ideally real time data to create and update audiences

Skills

PERSON SPECIFIC:

Base Requirement: 4+ years in performance marketing (PPC, programmatic and Paid Social)

Minimum Experience and Knowledge:

  • 3+ years in an eCommerce environment
  • Retail experience is a must
  • Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS
  • Demonstrated ability to interpret data for insights and next steps.
  • Understanding of Digital and ecommerce metrics, conversion funnels
  • Team player with ability to self-learn
  • Experience in Budgeting 
  • Data driven mindset
  • English & Arabic language fluency is a must

 

Job-Specific Skills:

  • Fluency with PPC and Paid social Bid Management tools (FB Manager, Adwords, Marin, GA36, ROI Hunter, Smartly)
  • Strong Web analytics experience (Google Analytics, Firebase).
  • Experience in Retargeting platforms (Criteo, RTB)
  • Experience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi)
  • Comfortable using BI tools (Tableau, Power BI)
  • Advanced skills in MS Excel
  • Experience using a CDP is a plus

Job Details

Job Location
Dubai, United Arab Emirates

Company Industry
Accounting

Company Type
Employer (Private Sector)

Job Role
Marketing and PR

Employment Type
Unspecified

Monthly Salary Range
Unspecified

Number of Vacancies
Unspecified

Preferred Candidate

Career Level
Mid Career

Years of Experience
Min: 4

Residence Location
United Arab Emirates

About Company

Company: Al Futtaim Group

Company Location:  Dubai, UAE

Job Category: Accounting

About Al Futtaim Group