Measurement and Attribution Manager Jobs in UAE at HRsource
Title: Measurement and Attribution Manager
Type: Full Time
Category: Advertising, Marketing/PR
Location: Ras Al-Khaimah
Responsibilities Significant prior advertising measurementexperience Work closely with the sales teams,advertisers and internal Marketing Science teams.
On the back of data driven analysis drive best practicesand input combinations that maximize advertiser value on theplatform Help identify and prioritizehypotheses to test – hence help drive a test and learn method ofoptimization across account teams Supportexecution of these best practices via providing tracking support asrequired, and feedback to course correct or test additionalhypothesis On the back of this work, create aset of best practices on DR that can drive impact for advertisersin a scaled manner Minimum
Qualification Between6- 12 years of relevant experience, exposure to digital marketing/marketing measurement combined with hands on data analyticsexperience. Quantitative background with very good SQL skills andthe ability to analyze large datasets to extract meaningfulinsights is a requirement Strong SQL skills toextract, aggregate data and run analysis independently.
Ability to run statistical models using tools like R,etc. Statistical analysis experience,experience in experimental design for marketingmeasurement Excellent communication andclient-interaction skills are essential