Marketing Specialist Jobs in Abu Dhabi – UAE at Totok

Title: Marketing Specialist

Company: Totok

Location: Abu Dhabi – UAE

Type: Full Time

Category: Marketing/PR, Advertising

Job Description

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. As a Marketing Specialist, you will work closely with cross-functional teams that include PM, UX/UI, Engineers, User Operations, and Analytics to define near and long-term strategies for ToTok.

The ideal candidate will have a passion for all things marketing and technology. International

experience and knowledge about diverse cultural, social, and business landscapes is crucial. The goal is to deliver effective marketing campaigns that will help our reputation and user growth.

Join the ToTok team and shape the future of people connectivity at one of the fastest-growing

technology companies around the world.

Key Responsibilities

• Competitor analysis and explore key opportunities for user growth

• Conducting market research to find answers about user requirements, habits and trends

• Brainstorming and developing ideas for creative marketing campaigns

• Assisting in marketing activities by demonstrating expertise in various areas (content

development and optimization, advertising, events planning etc.)

• Liaise with external marketing agency to execute promotional events and campaigns

• Plan and execute initiatives to reach the target user through appropriate channels

(social media, e-mail etc.)

• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to

help shape marketing strategies

• Assist successful product launches and ongoing marketing campaigns, educating

people on how to use ToTok

• Collaborate with cross-functional teams (including PM, PM, UX/UI, Technology, User

Operations, and Analytics) to define near and long-term roadmap for ToTok


Basic Requirements

• Bachelor’s degree in marketing, communications, business analytics, or a related


• Fluent in English is a must; speaking Arabic, French, Russian or Chinese is a plus

• Thorough understanding of marketing elements (including traditional and digital

marketing such as SEO/Social media etc.) and market research methods

• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite

& CRM) and applications (Web analytics, Google Adwords etc.)

• Enthusiasm for new technology, social media trends, and different cultures

• Team player who enjoys collaborating with others

• Genuine empathy toward users and commitment to diving into the weeds on their

challenges and natural tendency to be positive, creative, and curious

Additional Information

Matrx is providing an unparalleled enterprise communication solution, integrating ultimate

virtual meeting system into an all-in-one office suite. It brings all the communications

together in an extremely powerful and safe platform. Matrx provides seamless

communication experience for all working scenarios, especially for working from home and

remote workforce. In a nutshell, Matrx is your Zoom, your Slack and your WhatsApp.


About Totok