Overview
Marketing Manager FloorCare & Coffee Jobs in Dubai – UAE at Philips
Title: Marketing Manager FloorCare & Coffee
Company: Philips
Location: Dubai – UAE
Type: Full Time
Category: Marketing/PR, Business
In this role, you have the opportunity to
Represent the voice of the consumer for Philips in the Market and responsible for delivering measurable business impact (Growth, Consumer NPS and Brand Preference) for the Personal Health Business Cluster & the underlying Businesses with consumer focused solutions through the creation and implementation of the integrated consumer-centric Marketing plan in the Market.
You are responsible for
Business Manage:
A 12/24-month rolling integrated consumer marketing plan, based on Consumer, Market and competitor insights (which includes the champion propositions) as input to the country business plans
Demand generation and ensuring that business performance is being delivered according to KPIs (for example yearly sales, Integral Gross Margin (IGM), Integral Sales Margin (ISM) and marketing ROI)
Effective BMC planning: orchestrating the BMC process and securing the targets in conjunction with BM&S Leader and Sales Leader
Optimal allocation of local Advertising & Promotional spending as input for Annual Operational Plan (AOP) cycles, Business-Market-Combination (BMC) planning
Defining market and consumer insights:
Sharing insights (on local level) about consumers, markets, competition and trends and input to the Business Groups
Together with Regional Category Leader determines product and service portfolio for the Markets, setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product and service portfolio is available on the market in time and with low costs of stock
Contributing actively to the development of new business models and new channels in collaboration with the Sales Leader
Operational and strategic analytics CMM-related processes (including portfolio database maintenance from multiple sources, syndicating, and transforming performance data for insights and readability)
Development of marketing communication strategy and plan:
Driving localization of global and local content creation to ensure successful launch for new products/services/solutions in the market in collaboration with the Digital Business Consumer Leader and Trade Shopper Marketing Leader.
Marketing Performance Optimization and driving continuous improvements applying LEAN approach
Advocating the voice of the customer and managing a holistic customer experience in the Market across the product and services portfolio
Improving channelization approach and constantly seeking for opportunities to ensure engaged customer portfolio, maximize potential of propositions, reaching higher visibility and opportunities instore and online, managing hickups of exclusive portfolio planning while engaging sales and trade teams
Organizing meetings to unfold and solve non-matching data, information and maintaining local portfolio file, pricelist, performance tracker, planning overview
To succeed in this role, you should have the following skills and experience
3-4 years experience in Business Marketing Manager or similar role
Marketing fundamentals and business acumen
English language on the business professional level
Consumer focused mindset – skilled at campaign development and management
Strong analytical approach: strong in Excel, database management and strategic analysis
Strong ownership and drive to deliver category expectations
Digital Marketing knowledge and understanding
Ability to build and nurt…
