Marketing Manager – Dental oir Healthcare Jobs in Dubai – UAE at Cassia

Title: Marketing Manager – Dental oir Healthcare

Company: Cassia

Location: Dubai – UAE

Type: Full Time

Category: Marketing/PR

Job Description and Requirements

Duties and Responsibilities

Contribute to the development of a successful marketing strategy, which directly impacts the positive financial growth of the dental network, by coming up with creative ideas and executing them utilizing various marketing channels.

Create, plan, coordinate, and execute all digital marketing, including but not limited to, social media, SEO/SEM, email, automation, and paid advertisement campaigns.

Maintain and improve the existing website, which positively reflects our ongoing business activities by following our branding strategy.

Create marketing content through photographs and relevant videos, editing them, and posting them on various channels

Design print media following the brand language of the business

Measure and report performance of all marketing and advertising campaigns and efforts, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Collaborate with internal teams to reflect the ongoing business activities and align the marketing efforts with the overall business strategy.

Have strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Support business development and corporate sales by delivering creative ideas and marketing materials to promote the organization’s services to other parties.

Coordinate and manage third-party vendor relationships to achieve high levels of efficiency.

Report periodic status of marketing activities to management.

Demonstrable comprehensive experience in marketing for at least 5 years, together with strong business acumen and drive for improving the bottom line

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

Solid knowledge of utilizing various social media platforms to generate leads and promote the corporate brand.

Experience in setting up and optimizing paid advertisement campaigns

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

A sense of aesthetics and a love for great copy and witty communication

Up to date with the latest trends and best practices in online marketing and measurement

BSc/MSc degree in Marketing or related field

Reside in Dubai

Must have excellent verbal and written English skills

Experience and knowledge of the UAE market is a must

Healthcare or specifically dental experience is highly valued


About Cassia