Overview
Marketing Manager Jobs in Dubai – UAE at RB
Title: Marketing Manager
Company: RB
Location: Dubai – UAE
Type: Full Time
Category: Marketing/PR
Job Advert
Want to find a smarter way? As Performance Marketing Manager, Middle-East, you’ll have the freedom to find the insights that drive revenue, market share and best practice.
Performance Marketing Manager, Middle-East
Dubai,
You’ll succeed because…
…you’ve proved your commercial ability in a complex environment. You:
Are hungry to learn and develop a deeper understanding of what drives sales in a global business
Are action-orientated, a pragmatic problem solver
Are highly analytical with advanced skills in Excel and PowerPoint
Crucially, you’re a born communicator, using data-led insights to create a compelling story for colleagues.
You’ll love it because…
…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.
Summary
The Performance Marketing Manager is responsible for planning, implementing, analyzing and optimizing all online performance marketing activities around DSP, Paid Search, Organic Search, Email and Affiliate Marketing, Social Media and other tools. They will closely manage campaign performance KPIs to track ROI, learnings and optimize accordingly.
Scope of the role
Drive all customer acquisition and retention campaigns, from planning to execution, including all Amazon DSP and AMS campaigns (UAE & KSA)
Lead all Marketing activations on other platforms – Noon UAE & other Tier 2 customers
Partner with Brand Managers to ensure all digital assets close the loop on ecommerce and landing pages are set up to drive conversion
Manages external agency teams, performance tools and media partners to ensure effective collaboration
Develop all creatives for all activations
Work with legal, R&D and marketing to ensure all creative and promo assets are approved
Manage performance KPIs to drive optimal ROAS and ACOS
Shares performance reports, post analysis, insights and ways to optimize for future campaigns
Ensure proper tracking, attribution, automation and optimization
Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
Test new channels and trends
Experience required
3-5 years previous experience in either a Digital Marketing or e-Commerce agency or a client-side Performance Marketing role with exposure to Amazon
Experience in Performance Marketing: Search Engine Marketing, Display, Programmatic media and Paid Social Media Buying and Planning
Experience with Amazon tools: AMS (sponsored brands & products as well DSP
Competencies & Attributes
Data driven with experience with web analytics
Curious and passionate about e-Commerce and Digital
Acts as a change agent to the business
Adaptable to a fast paced, high growth, dynamic environment
