Marketing and Communication Director Job in Qatar at United Development Company

Job Description

Role Objective: The Marketing & Communications Director shall be responsible for: (a) performing all efforts for sales and leasing marketing of UDC’s assets; (b) reviewing customer satisfaction surveys and developing actions to improve it; and (c) developing and executing communication strategy.

Strategic Functions

  • Recommends overall marketing strategy for residential units and retail and office space.
  • Oversees the creation of the brand equity and long‐term brand strategy of UDC and its subsidiaries in relation to the delivery of the marketing materials required to promote UDC.
  • Provides inputs to master plan for new/future developments, e.g. market intelligence, benchmarking etc.
  • Presents strategic priorities and budgets/plans/actions to higher Management as appropriate.
  • Aligns strategies with company vision and mission.

Marketing and Customer Satisfaction

  • Leads market competitive activities, market intelligence, benchmarking
  • Develops unique selling propositions, rationale and marketing calendars
  • Leads the development of supporting marketing and sales materials (sales collaterals etc.)
  • Leads the relationship with marketing and promotional event agencies (selection, fees etc.)
  • Sets up control and monitoring mechanisms to evaluate marketing activities effectiveness
  • Handles and resolves customer complaints; monitor prompt resolution according to agreed SLA
  • Reviews customer satisfaction surveys; develop actions to provide customers a unique experience
  • Leads the development of customer service guidelines.
  • Ensures maintenance of existing and potential client database.
  • Promotes UDC as a first‐class international brand, utilizing brand building expertise and framework, and continually assessing the competitive landscape.
  • Leads the implementation of the holistic marketing, media and advertising strategies to maintain and enhance the brand of UDC and its portfolio.
  • Recommends changes in marketing philosophy and policy when such changes serve the best interests of the organization.

Communication Strategy

  • Develops corporate identity, branding and communication strategy
  • Handles company’s public communications, press releases and corporate events, in close coordination with Finance for all investor-related materials and events
  • Leads the team to meet communications, media relations, publishing and other corporate communications targets
  • Establishes and maintains ongoing relationships with mass media organizations, industry analysts, business, government, and other influences to ensure positive and accurate reporting of UDC and its projects and subsidiaries.
  • Remains knowledgeable about emerging social and media methodologies and strategies.
  • Provides vision to the ongoing assessment and development of the Company’s strategic plan.
  • Trains and places key spokespersons to media community on corporate, project and market issues.
  • Oversees the production of UDC publication/materials and ensures that the same are up to the highest standards.
  • Directs and coordinates all corporate communications activities and aiding in formulating, implementation and administering of policies & procedures.
  • Develops and coordinates product/project launch communication and collaterals; work closely with Marketing, Sales and Retail, Engineering and other entities to effectively translate key product positioning and message.

Policies & Procedures

  • Develop and oversee the implementation of UDC’s policies, procedures and controls so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service.
  • Ensures compliance with approved safety, quality and environment programs.

Change Management

  • Leads and directs the management of change through continuous improvement of directorate’s systems, processes and practices.
  • Ensures direction of department is cohesive and towards one direction.

Budget and Reporting

  • Recommends budget as per targets and objectives.
  • Reviews and analyzes reports and documents prepared by staff.

Related Assignments

  • Carries out and performs other related duties as specified and when required and assigned by the Line Manager to improve or enhance the efficiency of directorate’s work and performance.


Educational Qualifications

  • Bachelor’s degree in business, marketing, economics or related field. MBA or Master’s degree holder is required.


  • 12 years+ related experience as chief marketing, communications or sales officer in a retail or residential environment and 4 years of which in a position involving management and supervision.

Technical Competencies

  • Knowledge of Qatar/GCC real estate market dynamics and regulatory environment
  • Proven track record of developing and implementing effective marketing, customer satisfaction and communication strategies (in-depth market understanding, powerful and innovative consumer insights generation, large multi-media and advertising budget management, advertising, media and PR agencies management etc.)
  • Experience in real estate marketing activities, preferably with presence/exposure to GCC
  • Strong  word  processing,  Excel  spreadsheet,  and  project management software expertise.
  • Knowledge of the Company’s HR policies and procedures.
  • Excellent negotiation and persuasion skills
  • Adept at building and maintaining strong and trusted relationships with stakeholders
  • Fluent in both Arabic and English, other languages desirable

Job Details

Job Location

Company Industry
Real Estate; Marketing

Company Type
Employer (Private Sector)

Job Role
Marketing and PR

Employment Type
Full Time Employee

Monthly Salary Range

Number of Vacancies

Preferred Candidate

Career Level

Years of Experience
Min: 12

Residence Location
Bahrain; Kuwait; Oman; Qatar; Saudi Arabia; United Arab Emirates

Algeria; Bahrain; Comoros; Djibouti; Egypt; Iraq; Jordan; Kuwait; Lebanon; Libya; Mauritania; Morocco; Oman; Palestine; Qatar; Saudi Arabia; Somalia; Sudan; Syria; Tunisia; United Arab Emirates; Yemen

Bachelor’s degree / higher diploma


Bachelor’s degree in business, marketing, economics or related field

About Company

Company: United Development Company

Company Location:  Qatar

Job Category: Real Estate; Marketing

About United Development Company