Overview
Junior Brand Activation Manager – EVAI Middle East Jobs in Dubai at Danone
Title: Junior Brand Activation Manager – EVAI Middle East
Company: Danone
Location: Dubai
About The Job
Our WHY is INVITING the WORLD to EXPERIENCE our BEST WATER BRANDS as well as PLANT BASED PRODUCTS.
We bring to life our iconic global brands EVIAN, VOLVIC and ALPRO.
At the same time, we take care of bringing plant-based food and drinks reflecting our desire to offer a wider choice to all consumers, especially the growing number of ‘flexitarians’ looking to diversify their protein sources, and people with dietary constraints or preferences.
We operate on a unique business model partnership with local distributors. We work with more than 150 distributors, operating in more than 110 countries. The team behind it is no more than 100 people, with employees strategically based around the world. In fact, we are one of the most culturally diverse Business Unit in Danone with about 30 different nationalities located in over 20 countries.
When you join us, you will be amongst like-minded individuals – ambitious and hunger for more, flexible & autonomous, resilient in the face of challenges & driving change, high-performers & team players. Every individual makes a direct impact to our business results.
We are Evian Volvic Alpro International (EVAI).
Missions
Brands Plans and Communication
Agency Briefing Assist in briefing agency partners on yearly plans, campaigns, and content creation (for new content, or localizing global content).
Digital Picture of Success Work with agencies, local/central teams to build digital assets of the Evian Volvic Alpro International brands in the Middle East and ensure best-in-class visibility through continuous content optimization.
Trade Marketing Coordinate with Brand/Marketing Managers, BDMs, and distributors in developing in-store activation plans, and monitor campaign ROI.
A&P Management Thoroughly implement the budgetary process set by the central team and monitor spending of budget vs. allocation per campaign and market.
Stakeholders Alignment Regularly connect with local and central stakeholders to align on Middle East activation calendar and share best practises with other Evian Volvic Alpro zones.
Innovations & Rennovations
Innovation Process Consolidate information and insights received from marketing & sales teams to build business cases required for the launch of NPDs in key markets.
Packaging Launch and manage graphic chain process for innovations and renovations in the Middle East and be point of contact for EVI central team and agencies involved in the GC process.
Local Compliance Ensure that innovations/renovations SKUs & labels are compliant with local regulations across the Middle East markets.
About you
Consumer, Market & Competitive Insights
Insights Analysis Analyse market and competitive reports received from our distributors and agency partners and suggest action plans when needed.
Market Trends Understand and monitor the latest consumer/category trends and behaviour in the Middle East; conduct market visits to monitor EVI in-store executions, and activations relevant to our category.
Key Abilities/competences
Professional experience > 2/3 years relevant experience in Marketing or Trade marketing.
Solid analytical skills – ability to read and analyse quantitative and qualitative reports.
Project management.
Results oriented, team player and committed to excellence in execution.
Dynamic with a positive attitude, open to new ideas and eager to take on challenges.
Languages
Fluent in English language is a must! other languag…
