Inside Sales ‘Go-to-Market’ Manager Jobs in Dubai – UAE at GfK

Title: Inside Sales ‘Go-to-Market’ Manager

Company: GfK

Location: Dubai – UAE

Type: Full Time, Remote/Work from Home

Category: Sales, Marketing/PR

Position:  Global Inside Sales ‘Go-to-Market’ Manager (m/w/d)
Job Description

This role is critical in driving top line for GfK through ensuring continuous growth of new clients, increased conversion and coordination of focused sales and marketing campaigns. Working with the growing global Inside Sales team covering multiple countries across regions, in close collaboration with Global/Regional Marketing, Global POS and Global Pricing, Regional Presidents, Commercial Directors and other senior stakeholders in the exciting agile environment to develop new sales channel for GfK.

Main areas of responsibility include the following:

Inside Sales go-to-market and new business development

In collaboration with Marketing, regional and local stakeholders design and implement holistic marketing and sales approach to create and nurture demand

Ensure inclusion of relevant Inside Sales accounts into global/regional marketing campaigns

Monitor performance and implement improvement plans to speed up sales cycle, increase conversion and win rates for specific products or type of accounts

Drive growth of double opt-in contacts to increase efficiency of automated marketing campaigns

Design and oversee focused sales campaigns to increase new business pipeline

Steer new business-related cadence, top opportunities review, KPIs, etc.

Inside Sales Customer Segmentation

Ensure sufficient number of workable accounts in covered sales territories (including liaison with relevant GfK offices, validation of accounts and coordination of the accounts transfer to Inside Sales team)
Monitor sales teams’ progress through the account list, coordinate ownership questions and escalations

Maintain structure and quality of the account list in relevant tools, including Salesforce

Together with sales team leads define and coordinate account list sprints (short periods of sales managers focus on specific type of accounts)
Develop Inside Sales customer segmentation to help sales managers with prioritization


Creation and maintenance of Salesforce dashboards for Inside Sales

In collaboration with Salesforce team maintain and modify Salesforce partner community according to business needs

Ensure high quality of Salesforce data from Inside Sales team by regular screening and maintenance of the Blue Book (where all Salesforce related processes are documented)
Design additional reporting required to support Inside Sales operations (can be Excel, Salesforce, Hubspot)
Skills & Experience required Bachelors/Masters degree

Min. 3 years of relevant work experience in Marketing or Sales

Excellent understanding of a sales process and all stages of a sales funnel

Advanced knowledge of Salesforce (incl. Salesforce reporting) is a plus

Knowledge of Hubspot is a plus

Excel skills are required

Excellent written and verbal communication skills

Experience in developing and/or running marketing or sales campaigns is a plus

Sales management of direct or dotted line team is a plus

Ability towork in the virtual team without losing motivation

Strong focus on fast execution and “get things done” attitude, high sense of urgency

Proactive approach and willingness to test and try new models

Ability tobuild productive working relationships with multiple stakeholders from different cultures

Willingness tolearn and work in a dynamic international environment

Fluent English skills required

We are an ethical and honest company that …


About GfK