Head of Marketing & Communication Jobs in Dubai – UAE at Richemont

Title: Head of Marketing & Communication

Company: Richemont

Location: Dubai – UAE

Type: Full Time

Category: Marketing/PR, Management


Panerai Head of Marketing & Communication is responsible for defining, implementing and managing the marketing & communications strategy for the brand in the Middle East & Indian subcontinent, in line with the international corporate guidelines and within the defined budget with the aim of increasing brand visibility & awareness, capturing market share and maximizing sales potential.

Main Responsibilities:

Build and implement the regional strategic plan

Define the annual budget and budget revisions for Marketing and Communications

Set the marketing and communications strategy per country, in line with the HQ guidelines and the market specificities in alignment with the Brand Director.

Establish and implement a complete and integrated / omni-channel marketing and communications plan for Panerai in the Middle East and India to ensure a seamless customer journey and experience.

Work closely with the HQ to make sure the local strategy and adaptations conform to the WW brand strategy and HQ guidelines.

Present the regional marketing strategy in the business plan presentation and quarterly updates to the Brand Board.

Define and implement the regional communication strategy

Take ownership of development and implementation of the online and offline campaigns, in line with the retail, e-commerce, wholesale and the market requirements.

Build & ensure implementation of regional events strategy

Develop customer-centric event concepts which deliver on brand positioning and the strategy

Propose an events calendar including institutional events and Coop events (product launches, boutique openings, tactical events, annual exhibitions, etc.)

Set specific KPIs for every event and analyse post-event performance, including ROI

Establish a regional PR strategy and PR calendar

Establish a key Panerai tone of voice

Manage media relations and PR plans in co-operation with the PR team, partners and PR agencies

Set specific KPI for PR and analyse performance including ROI (PR value & qualitative analysis)

Periodic reporting: PR monitoring, competition analysis, benchmarking and best practices

Establish yearly CRM strategy for the brand Region-wide

Build a CRM strategy that incorporates online and offline channels and all the contacts in CDB

Manage the quality and the consistency of the client database (capture of qualitative data, segmentation, organize training)

Ensure the effective and efficient implementation of CRM campaigns

Set CRM KPIs and monitor performance of the CRM activities

Evaluate and optimize CRM tools in coordination with the Brand Director and the HQ

Manage relationship and performance of local CRC

Trade Marketing and Network expansion

Set up and implement boutique marketing plans in cooperation with the Brand Director and the HQ

Optimize Panerai’s visibility in all markets, at each door to deliver an on-strategy and consistent experience and brand image

Oversee the design and building of internal & external boutiques, shop in shops, corners in coordination with the HQ, local suppliers and retailers.

Oversee management of tools & resources (contactors, regional architect, display material, gifts etc.) within a defined budget


Lead the team to ensure flawless implementation of regional marketing plans (budget, themes, timeliness)

Recruit, motivate, develop, coach and evaluate the team members to achieve targets

Define team structure, individual ob…


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