Head of Marketing & Communication Jobs in Dubai – UAE at Richemont
Title: Head of Marketing & Communication
Location: Dubai – UAE
Type: Full Time
Category: Marketing/PR, Management
Panerai Head of Marketing & Communication is responsible for defining, implementing and managing the marketing & communications strategy for the brand in the Middle East & Indian subcontinent, in line with the international corporate guidelines and within the defined budget with the aim of increasing brand visibility & awareness, capturing market share and maximizing sales potential.
Build and implement the regional strategic plan
Define the annual budget and budget revisions for Marketing and Communications
Set the marketing and communications strategy per country, in line with the HQ guidelines and the market specificities in alignment with the Brand Director.
Establish and implement a complete and integrated / omni-channel marketing and communications plan for Panerai in the Middle East and India to ensure a seamless customer journey and experience.
Work closely with the HQ to make sure the local strategy and adaptations conform to the WW brand strategy and HQ guidelines.
Present the regional marketing strategy in the business plan presentation and quarterly updates to the Brand Board.
Define and implement the regional communication strategy
Take ownership of development and implementation of the online and offline campaigns, in line with the retail, e-commerce, wholesale and the market requirements.
Build & ensure implementation of regional events strategy
Develop customer-centric event concepts which deliver on brand positioning and the strategy
Propose an events calendar including institutional events and Coop events (product launches, boutique openings, tactical events, annual exhibitions, etc.)
Set specific KPIs for every event and analyse post-event performance, including ROI
Establish a regional PR strategy and PR calendar
Establish a key Panerai tone of voice
Manage media relations and PR plans in co-operation with the PR team, partners and PR agencies
Set specific KPI for PR and analyse performance including ROI (PR value & qualitative analysis)
Periodic reporting: PR monitoring, competition analysis, benchmarking and best practices
Establish yearly CRM strategy for the brand Region-wide
Build a CRM strategy that incorporates online and offline channels and all the contacts in CDB
Manage the quality and the consistency of the client database (capture of qualitative data, segmentation, organize training)
Ensure the effective and efficient implementation of CRM campaigns
Set CRM KPIs and monitor performance of the CRM activities
Evaluate and optimize CRM tools in coordination with the Brand Director and the HQ
Manage relationship and performance of local CRC
Trade Marketing and Network expansion
Set up and implement boutique marketing plans in cooperation with the Brand Director and the HQ
Optimize Panerai’s visibility in all markets, at each door to deliver an on-strategy and consistent experience and brand image
Oversee the design and building of internal & external boutiques, shop in shops, corners in coordination with the HQ, local suppliers and retailers.
Oversee management of tools & resources (contactors, regional architect, display material, gifts etc.) within a defined budget
Lead the team to ensure flawless implementation of regional marketing plans (budget, themes, timeliness)
Recruit, motivate, develop, coach and evaluate the team members to achieve targets
Define team structure, individual ob…