EMEA Industry Marketing Lead – Heavy Jobs in Dubai – UAE at Rockwell Automation
Title: EMEA Industry Marketing Lead – Heavy
Company: Rockwell Automation
Location: Dubai – UAE
Type: Full Time
Category: Marketing/PR, Sales
We are living our larger purpose as a company. Whatever is happening in the world around us, who we are and how we prioritize our customers and our people never waivers. Our focus is connecting the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected, and more productive.
Aligned to our mission – to expand human possibility – we are looking for an Industry Marketing Lead – EMEA to build and lead winning account-based marketing strategies for heavy industries accounts that deliver value to our customers and drive sustainable growth now and into the future.
You know there is tremendous opportunity in this industry, and that we have the deep expertise, market presence, and innovative products to realize this opportunity. You will be both an accomplished strategist and proven practitioner well-positioned to unlock this value in a fast-paced, innovation-driven, global environment.
The ideal candidate is a motivator, inspirer and change agent who can skillfully deliver rapid, sustainable, and measurable value to our business and our customers.
This position will report to the Industry Strategy & Marketing Manager and could be based in all EMEA region.
What you will do
The Industry Marketing Lead – EMEA is responsible for planning, executing, and measuring a range of multi-touch programs for a defined set of industry accounts. He or she is working in closed collaboration with the EMEA Industry Strategy & Marketing Manager. Key responsibilities of the role include industry and account intelligence gathering, demand creation, sales and marketing enablement, and reputation support. This role requires deep subject matter expertise in the industries that are in scope as well as great marketing mix knowhow.
Identify, prioritize, build, maintain the right target accounts by common attributes
Influence, support the build of the regional industry strategy and offers creation
Determine the optimal tactic mix required to drive demand, accelerate pipeline for the selected industry accounts
Understand and analyze account portfolio makeup, including how key accounts contribute to overall industry revenue, as well as prioritizing industry sub-verticals and ecosystem
Work with functions in sales and marketing to define and establish customization workflows (e.g. campaign personalization and execution)
Execute marketing programs in close collaboration with sales, and develop or leverage the right marketing and sales enablement program if required
Partner with operations to provide ongoing data and insight into industry accounts from internal and external sources to drive relevance and timely execution
Provide light customization of campaigns according to analysis of buyer needs and industry -ecosystem trends (e.g. regulatory environment)
Work with the regional demand center to conduct A/B testing of messaging to improve response and conversion rates
Work in closed collaboration with the global and regional Demand center to evaluate, select and manage outside vendors (e.g. technology partners, data providers and agencies) that may contribute to industry-account marketing
Partner with marketing and sales operations to establish, forecast and report against key success metrics
Legal authorization to work in EMEA
Five years of b-to-b marketing experi…