Overview

EEMEA Workflow Information Technology Solutions (WITS) Marketing Manager Jobs in Dubai – UAE at Beckman Coulter Diagnostics

Title: EEMEA Workflow Information Technology Solutions (WITS) Marketing Manager

Company: Beckman Coulter Diagnostics

Location: Dubai – UAE

Type: Full Time


Category: Marketing/PR, Management

EEMEA Workflow Information Technology Solutions (WITS) Marketing Manager

GCRF: P4

Location: Prague, Warsaw, Moscow, Dubai

Reports to: Senior Marketing manager Product Management – EEMEA


The role is accountable for establishing and driving Lab Automation strategic plan for Beckman Coulter in EEMEA Regions. This is achieved via Launch Excellence (LEx) activities for new product commercialization. Ultimate goal of the position is to deliver the EEMEA WITS business goals by driving profitable market share gain in direct and indirect markets. Looks like an exciting career opportunity?

Key responsibilities include, but are not limited to, the following:

Drive the regions cross-functional efforts to establish Beckman Lab Automation leadership position in Laboratories.

Deliver the strategic direction and plans to meet financial commitments through a coordinated customer, segment, brand, category, and route-to-market strategy.

Define, lead, and supervise, all appropriate WITS marketing and sales campaigns.

Working with Global and the Business Unit (BU), establish a clear and consistent messaging framework for region, country, and channel partner activities.

Tailor plans and strategies to diverse needs and conditions across EEMEA markets.

Product and Segment Marketing

Deliver financial (revenue, margin, etc.) and market commitments by region, product, and customer segment on a monthly, quarterly and annual basis.


Set performance against established metrics. Drive the critical measurement and tracking activities including market size, market share, customer satisfaction, and return on investment, etc.

Provide robust customer requirements/input to the product development/NPI process of the BUs

Maintain market intelligence communication flows between the field team and the marketing groups (regions, platforms, etc.)

Lead marketing insights and analytics generation and incorporation into strategic plans

Facilitate connection between local teams and global functions to quickly address customer problems

Customer Engagement/Experience

Drive the activities needed to build awareness and preference for Lab Automation Beckman Coulter offerings, and for the generation of the programs and leads to build the funnel, shorten the sales cycle, close business, and meet financial targets.

Drive action plan and communication in case of Field Action deployment

Marketing Cost Management

Ensure that the annual regional WITS marketing plan is in line and achievable with the agreed funding levels.

Collaborate with Global marketing to define the efficient marketing mix that will achieve the performance goals for the region and exploit regional cross-category opportunities.

The ideal candidate will have:

Five (5) plus years of Experience in Lab Solutions (Track system and IT Solutions) in marketing or market development roles.

The ability to influence, relate to, and connect with both front line employee (e.g., sales reps) and C-Level leadership with concise communication that will advance sales opportunities and satisfy customer requirements.

Outstanding analytical and critical thinking capabilities.

Ability to build positive relationships and collaborative partnerships with cross functional partners to execute on shared goals.

Ability to gain credibility through successful leadership in a matrix environment across a range of functions, positions and levels

Empathy to understand customer decision factors and to digest, syn…

 

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