ECommerce Marketing Specialist

eCommerce Marketing SpecialistSharjah
 The Business

• Well established Manufacturing & Service business that was established in the 1980’s. 
• They supply to the Building Services, Energy & Industrial sectors.
• They currently employ over 1,000 staff.
• An opportunity has become available for an eCommerce Marketing Specialist  to join the business.

 Online Marketing Specialist – Job DescriptionRole: eCommerce Marketing Specialist should be able to take responsibility for the presentation, content, SEO, maintenance, catalog and overall business health of key products and services being sold.

• Developing, monitoring, writing and updating product content contained on eCommerce websites/portals.
• Developing subject matter expertise in assigned product categories and taking ownership of daily business administration on assigned accounts.
• Cultivating standards, systems and best practices for content creation, distribution, maintenance, and new product listings.
• Working with product management, sales, graphics, and other relevant departments to provide updated content for assigned accounts to be shared across eCommerce platforms.
• Possessing a comprehensive understanding of account-specific SEO best practices, pricing policies, media assets, inventory and/or pre-orders.
• Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.
• Possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.
• Using Spreadsheets or Excel (pivot tables, vlookups etc) in addition to web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement.
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments metrics for an eCommerce Marketing Specialist
• Customer acquisition cost
• Sales conversion rate
• Number of pages visited
• Bounce rate
• Revenue by traffic source

Responsibilities for Digital Marketing

• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers
• Monitor key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• Ensure that the brand message is consistent