Director Of Sales And Marketing

ob summary:

Real estate marketing directors are responsible for establishing, promoting and maintaining their company’s brand to generate business.

Main Role and Responsibility:

• Developing and implementing strategic marketing and sales plans and forecasts to achieve corporate objectives for products and services
• Promoting property through marketing initiatives, and maintaining social media presence at property level and at a corporate level
• Updating knowledge of sales related legal documentation and property management, as well as updating and managing social media profiles
• Maintaining accurate information on company website, and designing promotional web landing pages to track effectiveness of other marketing initiatives
• Providing guidelines and guidance to personnel on the application of procedures, and monitoring and following up on specific tasks and project deliverables
• Drafting press releases, representing the company to media outlets, developing annual forecasts, and seeking to minimize marketing expenses
• Managing overall sales and marketing activities that include market research, sales presentations, analysis of sales and marketing trend, and advertising and marketing promotional events.
• Negotiate sales transactions and promote mortgage arrangements for all sales, ensuring that Independent Financial Advice is available.
• Make a demonstrable contribution towards the company’s program of continuous improvement.
• Liaise with the Corporate Marketing and Communications and PR team.
• Market research and competitor analysis.