Digital Marketing Specialist Jobs in UAE at Zurich
Title: Digital Marketing Specialist
Type: Full Time
Zurich Middle East is part of Zurich Insurance Group, one of the world’s largest and most experienced insurers. Our mission is to help our local community understand and protect themselves from risk both locally and globally.
Description of role
Reporting to the Marketing Manager, your role will involve developing and implementing the digital strategy including digital campaign (paid and organic), SEO/SEM and community management. You will play a crucial role in enhancing our customer experience on our customer website, launch gamification and on-line tools.
As a Digital Marketing Specialist,your main responsibilities will involve:
Design, build and maintain our social media presence
Run digital campaigns (paid and organic)
Develop, write and publish content for websites and social channels
Ensure Community management such as Facebook, LinkedIn, Instagram and GMB
Monitor social media listening
Implement Search Engine Optimization (SEO)/ Search Engine Marketing (SEM) strategy
Engage with internal stakeholder to ensure consistent content messaging
Measure and report performance of websites, social channels and digital marketing campaigns, and assess against goals (ROI and KPIs)
Revamp customer website from research finding, design thinking, service design to development
Deliver projects on time ensuring quality standards are me
Think out of the box: seek opportunities for improvement and suggest new projects
To be successful in this role, you’ll need:
Knowledge of Content Management systems (Sitecore, Umbraco.) and HTML/CSS
Knowledge of principles of user-experience design
Robust expertise in all social media channels and in community management
Strong expertise in SEO, SEM and digital campaigns
Solid technical background with an ability to address accessibility and compatibility issues
Excellent organization and time management skills
Communication and team management skills
Excellent written communication skills (on line and off line content)
This position will be based in Emaar Square.
You can apply by clicking on the button “Apply online”.
At Zurich, we aim to have a diverse mix of employees that reflects our customers and the communities in which we live and work. Zurich is a workplace that values different opinions, respects personal needs, and provides equal opportunities for all, regardless of age, sex, race, religion or belief, disability, marriage/civil partnership, gender reassignment, pregnancy/maternity status and sexual orientation. Our approach ensures that Zurich is a place that values different opinions, respects personal needs, and provides equal opportunities for all. We are committed to continuous improvement and we offer access to a comprehensive range of training and development opportunities. Zurich is passionate about supporting employees to help others by getting involved in volunteering, charitable and community activity through the Zurich Community Trust.
Be challenged. Be inspired. Love what you do.
Make a difference. Work for us.