Overview

Digital Manager Construction Adhesives Jobs in Dubai – UAE at Henkel

Title: Digital Manager Construction Adhesives

Company: Henkel

Location: Dubai – UAE

Type: Full Time


Category: Marketing/PR, Advertising

YOUR ROLE

Become a team member of the world’s largest adhesives producer with a unique portfolio of breakthrough innovations, tailor-made solutions and strong brands in adhesives, sealants and functional coatings

Be an integral part of the new Global Market & Customer Activation team for Adhesive Construction Technologies (ACB), contribute to accelerate change and to make our customers succeed

Opportunity to drive and guide the digital transformation in ACB across our business unit in a region with multiple countries


Collaboration with brand management and regions/countries, managing agencies, service providers and internal stakeholders

Strategic regional position in a dynamic international work environment

Execute the global digital ACB strategy and prepare the digital activities for the local markets

Together with the local Digital experts be a change agent to drive the digital transformation of Construction

Act as digital consultant & (ex)change agent for local Digital Marketing and other departments -sharing expertise and providing inspiration on latest digital trends

Interacts pro-actively with Global Digital Market & Customer Activation team, local Marketing, (global) Media, Sales Excellence, Trade Marketing and strategic partners

Ensure successful continuation and implementation of omnichannel marketing initiatives alongside the customer journey touchpoints for technology enablers (e.g. Marketing Cloud, BI Analytics, Websites, CMS) within local organization

Design, build and deploy regional Digital Activation initiatives and best in class campaigns working with multiple markets, businesses boosting conversations rates & ROI

Set up regional strategies and ensure media activation of Social Media Content and (global) campaigns as well as PRO Portal


Share / compel and leverage performance analyzes of digital channels, platforms and campaigns for future optimization and recommendations

Steer global influencer strategy implementation and support local influencer activities on brands

Develop new approaches to connect with consumers in support of the overall Digital ecosystem

Ensure Digital Upskilling of our Henkel Colleagues in the local Adhesives Technologies Construction department

Be a regional project lead for all digital topics

YOUR SKILLS

University degree in Economics/Marketing/Communication

5 years of experience preferable in the field of digital marketing, particularly with social media, websites, content, platforms/SEO, digital advertising and/or influencer marketing (FMCG, CPG)

Analytical & data driven skills, reliability and high level of motivation & self-organization to handle strategic projects independently

Creative problem-solving skills and great attention to detail.

Overall Business understanding

Excellent communication and presentation skills

Strong team player with drive for change & results

International background able to manage multiple stakeholders in different countries

Fluent English skill, additional languages are plus

Digital media / online marketing focus a plus

Passion for digital trends & experience economy

 

About Henkel