Overview

Digital Manager Jobs in Dubai – UAE at VOLKSWAGEN Group France

Title: Digital Manager

Company: VOLKSWAGEN Group France

Location: Dubai – UAE

Type: Full Time


Category: Marketing/PR, Entertainment/Gaming

Position: Digital Experience Manager

Main Reponsibilities

Brand websites:

Own the creation, development, maintenance and measurement of a best in class customer journey online and customer experience for Audi customers in the ME region.


Ensure the customer experience meets brand expectations across the different portals.

Continue to evolve the content and journey experience in line with customer feedback, industry and out of industry data and insights.

Ensure a shared and agreed customer journey is developed which matches the requirements of the Global Audi Strategy and also the input of the partners in the region.

Work and liaise closely with digital agency for all tasks related to online touchpoints, lead funnels, campaign landing pages, online configurators, up to date assets, and all requirements related to brand websites.

Ensure that the used car portals match and meet all brand standards and user expectations, for successful marketing campaign development.

Conceptualise, develop and implement a reporting structure on a monthly and quarterly basis for all online portals and activites focusing on usage, user journeys, insights and future recommendations.

Development, implementation and management of an “always on” retail offers programme on all brand online platforms, including, but not limited to process and project management with markets, agencies and internal stakeholders with sales and brand KPIs and targets in mind.

CRM:

Steering and deploying direct marketing activities Campaigns to generate leads in both Sales and Aftersales Measure and improve the online conversion funnel and effectiveness of all campaigns across the brand and dealers


Manage and optimise lead processes with the CRM colleague to improve Customer Experience and increase lead conversion ratios.

Develop, implement and continually optimise customer experience online to encourage brand advocacy and repurchase.

Provide support to dealers in region with their campaign activity (market required landing pages for campaigns, etc) and in the implementation of applicable regional brand strategy narratives across all online contact points.

Deliver Measurement and reporting on impact of campaigns and taking ownership to improve effectiveness of campaigns over time.

Work with the CRM Systems Executive and Digital agencies to maximise the effectiveness of Audi’s CRM and marketing automation platforms.

Agency and campaign management:

In collaboration with marketing colleagues and department head, monitor results of the marketing campaigns through identified dealer KPIs and include in digital reporting.

Co-steering and co-management of creative and media agencies in association with department head and colleagues to develop and perform campaigns.

Active digital media budget management, in line with AG processes and requirements.

Steer and govern all Arabic brand requirements, language and tone.

Ensure Audi AG and Audi Middle East marketing strategies are effectively translated at local level through close cooperation with agency partners and stakeholders.

 

About VOLKSWAGEN Group France