Overview

CRM Marketing Manager Jobs in Dubai – UAE at Robert Walters VAE

Title: CRM Marketing Manager

Company: Robert Walters VAE

Location: Dubai – UAE

Type: Full Time

Category: Marketing/PR, Advertising

Robert Walters is working with a massively growing FinTech business to recruit for a CRM Marketing Manager.

Responsibilities:

Build email, SMS and notification programs that support the lifecycle marketing strategy for tabby’s users, including onboarding, activation, engagement, and retention Drive experimentation agenda and roadmap for consumer growth marketing efforts across owned channels, including email, push notifications and in-app messaging Report on program performance against top-line business-critical metrics including activating first-time users, growing repeat users, and reducing churn Build programs that optimize for user segmentation and content personalisation strategies by using user attributes, behaviour, and preference Identify key drivers of engagement and churn in partnership with the data team, from supervising performance data to identify meaningful insights Work with marketing and product teams to build and execute campaigns across channels Key requirements:

3 – 5 years of experience in developing lifecycle marketing programs across owned channels including email, SMS, push notifications, and/or in-app marketing Ideally coming from an Ecommerce, Retail marketplace, Food delivery apps background Specialist in Marketplace Expert knowledge of journey building, A/B and multivariate testing using Clever

Tap or a comparable CRM automation tool Fluent in English is a must. Arabic is a plus

 

About Robert Walters VAE