Overview

Creative Marketing Manager Jobs in UAE at Homecentre Concept

Title: Creative Marketing Manager

Company: Homecentre Concept

Location: UAE

POSITION OBJECTIVE

Home is _____.

(Fill in the blank with your most creative take on home and read on. You will be judged on your answer)

Are you curious by nature?

Bold enough to challenge the status quo and believe that God is in the details?

Believes home is much more than just a place you go to feed yourself and rest after a long day.

We’re looking for a creative powerhouse to join our award-winning marketing team and lead the creative and brand profile. Our ideal candidate is a creative marketing/ advertising professional with a proven track record with experience in developing and executing marketing campaigns at the highest standards. She/he will be comfortable with creative development, production (both stills and video), a fair understanding of social content strategy and brand management. A keen sense of aesthetic, the ability to inspire strategic thought and impact bold, authentic work that is in line with the brand and builds affinity with our customers.

Home Centre, a leader in the industry, is a global brand with the widest presence in the home category across MENA. At Home Centre, our vision is to make beautifully designed homes accessible to everyone. We love everything about ‘home’ and how people live.

DO — Key Responsibilities

The Marketing Manager is an experienced marketer capable of hitting the ground running and implementing campaign management from strategy through execution. The Marketing Manager is the conductor for the team of experts to deliver effective campaigns that drive footfall to sales. Looking for a hands-on team player who is comfortable in fast-paced environments. Applicant must have a bias towards meeting the needs of customers in their communication journey and delivering compelling content and offers to drive response. Excellent project management, communications and critical thinking skills are required.

Campaign Management

Manage and oversee the development and execution of all creative projects tactical and thematic from print to digital in line with the brand’s commercial calendar.

Brief and co-ordinate with creative agency for the brand campaign and seasonal thematic campaigns.

Plan and organize all required shoots that support catalogues, and ecommerce.

understand shoot process well and have production knowledge.

Manage product selections for each campaign working closely with all stakeholders to ensure campaign

Brand Positioning

Understanding the brand, researching, and gaining a view on the customer, the competition to develop the brand positioning

Building the image of brand in line with business objectives

Development of brand guideline, tone of voice and driving adherence across various channels of communication

Planning and Insight Generation

Understanding customer shopping behaviour from loyalty data analytics, periodic qualitative and quantitative research as well as study category and competition trends to generate insights for thematic and tactical campaigns for the brand

Key Stakeholder Management

Managing intra-departmental relations between Commercial, Ecommerce, Marketing and Visual merchandising to drive consistency in brand imagery and communication.

Plan and supervise work traffic among in house graphic designers, Arabic copywriter

Build a data base of creative support across styling, copywriting, photography and design.

Enlisting smaller local creative/ production/ ad agencies to assist where required

Managing agency contracts, payments, retainers etc.

Budget Management

Prepare the annual marketing budget in consultation with the management team

Manage monthly, quarterly, and annual tracking of the budget including reporting

Maintain tracking sheet of POs raised till payment are made.

JOB SPECIFICATION

PG Degree in Marketing / Creative writing/ Graphic Design

8 plus years in creative content management; brand identity & positioning; agency and creative shoot management. Experience in a fashion or home retail preferred. Omni channel experience good to have

creative agency background can be considered.

Middle east experience / Arabic speaker advantage

Excellent communication skills – interpersonal, written and verbal

Highly developed aesthetic, sense of style and trends

Ability to work in a fast paced, collaborative environment

Organized, efficient and detailed oriented

Proven ability to manage multiple projects simultaneously, self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility

Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward

VE

Qualifications

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Primary Location: United Arab Emirates

Job: Marketing

Organization: Homecentre Concept

Schedule label /الجدول الزمني: Regular

Shift: Standard

Job Type: Full-time
Day Job

Job Posting/نشر تسمية الوظيفة: Jun 26, 2022, 2:18:26 PM

About Homecentre Concept