Corporate Communication & PR Executive – Arabic Speaking Jobs in Dubai at BFL Group

Title: Corporate Communication & PR Executive – Arabic Speaking

Company: BFL Group

Location: Dubai

The BFL Group is one of the world’s leading off-price retailer of fashion and homeware. Based in United Arab Emirates, we serve over five markets across the Middle East and Europe.

Our journey started when our unique off-price business model – Brands for Less – was introduced to Lebanon in 1996. Four years later, in the year 2000, we had a home in the UAE.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite – all at up to 80% off the original retail price for fashion designer brands.

Our unique “Treasure Hunt” model ensures there is always something new to explore, desire and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

As Brands For Less, driven by optimized rapid-purchase strategies, became a phenomenon across the Middle East, we expanded to engage new audiences. We acquired exclusive rights to the Tchibo franchise in the MENA region, selling the German brand’s homeware and apparel at very competitive prices associated with premium customer care environment. Our UAE presence evolved into our central operational hub from where we distribute rapidly to other markets.

Role Purpose

The Corporate communication and PR Executive is liable to create and promote the corporate identity and mission to customers, the public, and employees through the creation of the corporate communication across the group and the distribution of news releases, and other documents.


Assist in developing and maintaining a comprehensive Corporate Communications Strategy for the Organization

Contribute in the preparation of the Corporate Communications Office plan

Maintain and endorse the Corporate Communications Office guidelines, policies, and procedures

Maintain and enhance the Organization’s strategic brand and positioning

Drive media strategy; as well as, assist in the formulation of a proactive press strategy, cultivate and sustain effective working relations with news executives, editors, and journalists to create venues, events, conferences, and ceremonies

Run all corporate digital communication assets such as websites and social media accounts including methods to deliver message, ease of navigation, and clarity of information to ensure that all content is current and relevant

Write copy for company newsletters or memos

Assist and handle the creation of an internal communication plan that keeps employees informed of marketing initiatives and integrates external communications and activities across all areas of the organization


Bachelor’s Degree or equivalent in Strategic Communications or a related field

Minimum of 3 years of experience in PR and / or corporate communications

Excellent communication skills in both English and Arabic, French is a plus.

Digital Competence

Presentation Skills

Location/ Jebel Ali/ Freezone / Dubai

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About BFL Group