Overview

Copywriter, Product Enrichment Jobs in Dubai – UAE at Majid Al Futtaim

Title: Copywriter, Product Enrichment

Company: Majid Al Futtaim

Location: Dubai – UAE

Type: Full Time

Category: Creative Arts/Media, Marketing/PR

KEY RESPONSIBILITIES

Responsible for the Product/Copy /Editorial and Photographic content on the site;

Responsible for the definition of key product categories;

Identify which products/categories are working best and identifying opportunities for improvement;

Blog writing and Email Copywriting;

Ensure content reflects the tone, style, and branding message;

Produce engaging, educational and optimised product copy for all products across all brands and categories;

Ability tocreate 200 product descriptions per day;

Be comfortable with various iterations and managing feedback from a myriad of cross-functional partners;

Write persuasive, SEO-enhanced product descriptions tailored to target consumers, motivating shoppers to click “buy.”;

Be responsible for keeping and ensuring the brand and tone of voice together with other copywriters and design resources;

Be able to work with external copywriters with the ability to assess the content quality and edit as needed;

Produce original content and refresh existing copy for E-Commerce product detail pages and enhanced content;

Create A/B test titles and various copy tests to ensure listings are continually optimised;

Incorporate all text ALT to listings;

Stay up to date on the latest E-Commerce guidelines and rules;

Stay current with the brand and style guidelines, legal and regulatory requirements, and be able to drive brand consistency across all products;

Maintain an active understanding of all Retailer requirements, including word and character counts for product titles, descriptors, bullets, long descriptions, enhanced content, landing pages, etc.;

Monitor web traffic and user engagement (e.g. bounce rates)

Can vary voice and style for different audiences and product lines.

 

About Majid Al Futtaim