Overview

Cluster Marketing & Communications Manager Jobs in Dubai – UAE at CTI Education Group

Title: Cluster Marketing & Communications Manager

Company: CTI Education Group

Location: Dubai – UAE

Type: Contract


Category: Marketing/PR, Management

Job Description – Cluster Marketing & Communications Manager (HOT079O5)

Job Description

Cluster Marketing & Communications Manager ( Job Number: HOT079O5 )

Work Locations : Hilton Dubai Jumeirah P.O. Box 2431 Dubai 1


A Cluster Marketing & Communications Manager will will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities relating directly to the cluster. The role will be responsible for leading the cluster’s marketing team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened.

What will I be doing?

As Cluster Marketing & Communications Manager, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:

Business Function

Develop, proactively manage and implement the annual cluster marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines

Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process

Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders

Manage the roll out of marketing initiatives to support the cluster in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and HHonors and third party distribution

Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness


Ensure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met

Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities

Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment

Develop and manage all social media activity for the cluster and support departmental initiatives

Recognise and execute opportunities for the loyalty program HHonors as well as other incentive programmes at cluster level, and manage all cluster CRM and database requirements

Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities

Responsible for building a coherent social media strategy for the hotel and its outlets

Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques

Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution

Achieve agreed performance goals and marketing objectives of role set out by the Line Manager

Manage execution of marketing projects in line with resources and budget objectives

Be the marketing representative in the cluster during commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders

Cond…

 

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