Brand Marketing Manager Jobs in Dubai at Alabbar Enterprises – Food and Beverage, Design and Retail

Title: Brand Marketing Manager

Company: Alabbar Enterprises – Food and Beverage, Design and Retail

Location: Dubai

We are in search of a Brand Marketer whose primary responsibility will lie in brand building and management, business & concept development, social media strategy & management, content creation, developing marketing campaigns, maintaining brand positioning, brand communication across all channels with an in-house team and the measurement of results.

Key Responsibilities

The job holder is responsible and accountable for (but not limited to) the following:

Brand Management

Day to day brand marketing activities that comprise of the marketing/seasonal calendar and day to day marketing operations support

Understand brand positioning, change and advance as per brand proposition

Evaluate presence in all platforms and channels, recommend content that strengthens presence in current and new platforms

Work with the Brand Marketing team develop and overall Communications content calendar for all brands on a monthly basis

Keep up to date with competitor analysis and generation of new business intiatives

Find possible collaborations and partnerships that would add value to the brands

Overall coordination of all brand activities of allocated brands

Planning, developing and implementing effective marketing campaigns

Monitor campaigns and tweak accordingly

Social media

Grow brand presence and passion through well-articulated and planned content & campaign strategies, including visual and written content, that is relevant and engaging

Conceptualize content directions to promote the brands and activities through all channels

Grow on and offline mentions and positive sentiment across the brands

Increase the positive sentiment and interest in our business and brands

Curate, deliver and support the generation of visual and written content (be it in digital, photographic or video formats), which includes but is not limited to use in the following channels: Tiktok, IG, LinkedIn, Press and Influencers

Support the planned content calendar in accordance to the marketing plans – on and off line

Content to be of high quality, strategic, engaging and in-accordance to brand guidelines when applicable.

Working with the tools available to push content and stories through the correct channels

Build a database of contact to share content with directly, initiating relationships directly with Publishing houses, influencers and bloggers

Retain the essence of the brand and the brand guidelines when publishing content

Business & Operations

Set and evaluate success measures

Adapt strategies to ensure continuous growth

Recommend new strategies and plans for continuous growth

Monthly report on results

Finding opportunities to enhance our brand presence and market share

Work closely with the marketing team and operations to ensure a 360 degrees of positive word of mouth

Working with the business stakeholders to deliver successful results in collaboration with the operations team

Meet the timeframes and costs required to achieve budgeted sales and brand reach targets


Minimum 3+ years of experience with brand management, social media, PR, communications tools and brands (preferably in homegrown brands, not franchise in F&B)

Must be able to think on their feet, create innovative concepts and show a strategic thinking and always keep the guest in mind

Must have excellent communication and presentation skills in English language. Arabic a plus

Have strong organizational & multi-tasking skills

Must have a strong understanding of …

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About Alabbar Enterprises - Food and Beverage, Design and Retail