Overview

Brand Marketing Internship – Expression of Interest Jobs in Dubai – UAE at British American Tobacco

Title: Brand Marketing Internship – Expression of Interest

Company: British American Tobacco

Location: Dubai – UAE

Type: Contract


Category: Marketing/PR

ROLE POSITIONING AND OBJECTIVES

We are looking for an intern to join ourMarketing Brands teamin Dubai.

The role is responsible for maximising brand potential by supporting the Brand Operations Manager in recommending and developing consumer centric Brand Marketing strategies, and by implementing the activities required to achieve these strategies, which cover product, packaging, pricing, and communication touch points, in accordance with budget, time frames, portfolio strategy, and overall company objectives

Reports to: Brand Manager


Reporting Level:Mid-Senior

WHAT YOU WILL BE ACCOUNTABLE FOR

Recommends and supports in the development of copy, distribution, merchandising, promotional, media, and communication strategies according to consumer insights information and in line with company objectives

Follows up on emerging market and business trends, supports in the initiation of ad hoc research projects, prepares research briefs, agrees research methods with the research team, supervises test material, attends focus group discussions, analyses research results, prepares research summary and action plans

Supports the brand operations manager in developing and completing all levels of brand plans (Strategic Brand Plan, Operational Brand Plan, Brand Review, Budget Plan, Cycle Plan) supported by BSE budgets

Contributes to the delivery of brand volumes constituting 1-5bn sticks per year (except newly launched GDBs like Kent and Vogue)

Responsible for developing promotions / activities stipulated in the brand plan, developing and coordinating all POSM materials, preparing the project recommendation form (PRF), preparing the execution / operational plan, coordinating with the TM&D team on the trade incentive plan, monitoring the execution of activities, and evaluating the performance of activities – all in accordance with brand strategy and corporate guidelines

Responsible for briefing advertising agencies to ensure that effective brand activities and BTL creatives are developed, produced, and implemented

Responsible for handling communication between brand marketing and trade marketing / end markets to ensure the cycle plan is effectively executed


Responsible for preparing, updating, and completing the following: Monthly reports, Brand Status reports, Operational Plans, Launch Plans, Cycle Plan Calendar, Dashboards, Retail Audit Summaries, Tracker Summaries, Cycle instructions Activity Evaluations, Budget Phasing and status updates

CAN THIS BE YOUR FUTURE ROLE?

Do you have passionate for marketing and brands?

Do you have relevant studies in a field of marketing?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Fresh graduates (Bachelor’s or Master’s degree) from the field of marketing

Excellent communication and interpersonal skills

Creative approach and “outside the box” thinking

MUST be on the own visa (student or parents)

MUST be available full-time

BENEFICIAL

Up to 1 year of brand marketing experience

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets

Brands sold in over 200 markets, made in 44 factories in 42 countries

Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations

Diversity leader in the Financial Times and International Women’…

 

About British American Tobacco