Overview
Brand Manager | Food Jobs in Dubai at GMG
Title: Brand Manager | Food
Company: GMG
Location: Dubai
About GMG
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG’s investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.
About The Role
We are looking for a Brand Manager to delight target consumers, build brand portfolios, and generate strong brand building results.
Responsible for expanding GMG FMCG business. This includes launching new brand opportunities, growing brand performance and brand equity and share by activating distinctive consumer insights
Accountable for knowing the brand’s consumer deeply in order to create engaging brand experiences
Lead a brand’s consumer launch strategy, planning and oversees execution of an end to end launch strategy
Defines a brand’s innovation and renovation strategy and delivers profitable long-term growth in collaboration with sales, operations, product development and finance
Responsible for the brand’s annual plan consistent with the 3-year plan including alignment and articulation of brand’s strategies and tactics to deliver annual and long-term objectives.
Insights
Develop a deep understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer
Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications and innovation
Identify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant communications and innovation.
Identify and address knowledge gaps in consumer, brand, product, business and marketplace in order to build a learning plan Consumer Communication
Develop a creative territory that brings the brand to life and enables effective consumer communication
Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
Consumer Communication
Develop a creative territory that brings the brand to life and enables effective consumer communication
Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
Innovation & Renovation
Within the context of the business strategy, identify the brand’s unique approach and the consumer benefits it delivers in order to define it’s the brand’s innovation strategy
Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including new business models, distribution strategies, licensing agreements and strategic partnerships
In collaboration with cross-functional and external experts, generate innovation ideas then select winning opportunities to pursue for brand innovation and renovation.
Lead commercialization and build business plan for new product opportunities in collaboration with sales, operations, product development and finance.
Planning
Develop and sell-in an annual plan to closely align the efforts of Marketing and Sales to generate o…
