Overview
B2B Marketing Manager Jobs in Dubai – UAE at Imdad
Title: B2B Marketing Manager
Company: Imdad
Location: Dubai – UAE
Type: Contract
Category: Marketing/PR, Advertising
Job Description
Job Summary:
We’re seeking a self-driven and entrepreneurial B2B Marketing Manager for a unique opportunity to build a brand new online marketplace, from the ground up.
We want candidates who are energized and unphased by the challenge of building something new and who aren’t afraid to generate their own roadmap for success.
We need storytellers, who are able to creatively communicate and convince traditionally offline businesses about the benefit of digital transformation, how it can positively drive their business and set them up for future success. You also need to know your numbers and be a master of keeping your finger on the pulse of what’s driving the business and how you can help them to maximize their potential. Come help us build the future!
Job Responsibilities:
Manage the CRM, organic social, and owned channel marketing strategy for B2B clients
Define the B2B marketing strategy to help support the sales team in their onboarding of new business, as well as retention and engagement
Identify strategic partnerships with influential businesses and individuals who will help to drive awareness and adoption of the platform, within the professional community
Optimize the on-site conversion journey for businesses and work with the wider marketing and content teams to maximize self-service conversions
Work with the content team to generate appropriate and engaging daily content for our professional audience to help them use the platform and promote the platform
Set the KPIs to help ascertain how to maximize the value of businesses on the platform and encourage them to succeed
Partner with the sales team to produce engaging sales presenters, using your creativity and marketing insight to truly sell the benefits of the platform
Work with the data team to drive deep insight around how businesses use the platform and drive strategies to identify new opportunities
Minimum Requirements:
Bachelor’s Degree in Business, Marketing, Communications, Digital Technologies or any other related field
6 – 8 years of relevant marketing experience in B2B eCommerce or online marketplace environment
Team management experience is a plus
Creative thinker and an excellent communicator
Confident working with autonomy and driving your own roadmap
Email campaign design and build, as well as familiarity with automation
Organic social content creation and channel management
Skills
– Hands-on experience in managingthe CRM, organic social, and owned channel marketing strategy for B2B clients
– On-site conversion journey optimization
– SEO, SEM
– Content Marketing
– Data Analytics
