Audi Product Manager Jobs in Dubai – UAE at Volkswagen Group
Title: Audi Product Manager
Company: Volkswagen Group
Location: Dubai – UAE
Type: Full Time
Category: Management, Marketing/PR
Main goals and objectives The product manager analyses the market and competitor activity in order to position the most suitable Audi product in the market, in terms of specification and price. Through close cooperation with the dealerships and internal counterparts, he/she ensures the smooth implementation of Audi products in the market and an effective life cycle management. The product manager is the interface between the dealers and AUDI AG to ensure that the market requirements are taken up by headquarter product development and reflected in the product premises for the LAP planning process.
The product manager is responsible for the final pricing of vehicles and as such has an immediate impact on the company profit and loss. Main tasks Pricing new models for the regions (AGCC & Near East). Settings the Country settings of the models. Setting packages for the models and negotiating the options and support of AUDI AG. Coordination with dealers to define model year changes and MY implementation.
Coordination with Audi AG for finalizing price build up and calculations for every new model year (all segments). Sales program definition, monitoring of take rates and definition of measures to ensure reduction of complexity. Interface to Sales Department / RSMs for all Product & Price related topics Lifecycle management over LAP cycle incl. market introduction management, definition of special editions, launch packages and run out models.
Overall responsibility for maintaining the Internet Car Configurator and managing all updates on a continuous basis. Responsible for co-ordination and organization of annual dealer product circle. Preparation and presentation of professional Product presentation within AVME, at Audi AG and outside the Company Transversal strategic
ResponsibilitiesCoordination of Audi Exclusive and Audi Sport models in teamwork with P&P team and Sales Dpt Marketing Disciplines Long Term Planning – Co-ordination for product & price with sales distribution/operations for annual mix planning and long term planning. Regional Price Monitoring – Monthly updates of the Index file with competition and communication to AUDI AG as required. Product Meetings – Coordination of dealer and importer input for advanced product circle and market product circle (APC/MPC) in Audi AG (long term and medium term product and option development for the region and specific markets).
Launch Management – Project management and launch management of new vehicles. Overseeing Agencies Managing mystery shopping agencies (contracting, briefing, consulting, evaluating, controlling, pitching). Main Interfaces Interface with Audi AG on all P&P topics. Contact within Audi ME on all P&P topics. Budget Controlling & compliance of budgets for P&P measures (Packages, Price Online/JATO and Mystery Shopping Program).