Area Marketing Specialist AME Jobs in Dubai – UAE at Aggreko, LLC
Title: Area Marketing Specialist AME
Company: Aggreko, LLC
Location: Dubai – UAE
Sector and Area Marketing Specialist AME
About Aggreko plc:
Around the world, people, businesses and countries are striving for a better future. A future that needs power and the right conditions to succeed. That’s why at Aggreko, we work ‘round the clock, making sure our customers get the electricity, heating and cooling they need, whenever they need it – all powered by our trademark passion, unrivalled international experience and local knowledge. From urban development to unique commercial projects and even humanitarian emergencies, we bring our expertise and equipment to any location, from the world’s busiest cities to some of the most remote places on earth. Every project is different, so we listen first and design a system supported by our service anywhere, to any scale. Transforming the lives and livelihoods of individuals, organisations and communities across the globe.
Purpose of the Job
Part of the Marketing Team responsible for the Asia Middle East Region. The role will drive Sector Marketing Content & Digital strategy, activities, campaigns and initiatives across the region. This role will act as the key Marketing contact for allocated sectors and countries in the Middle East. The role will also develop the Annual Marketing Plan and then plan, prioritize and cascade relevant activity planning, using other resources such as central divisional and group marketing teams. You will also be responsible for building and developing content such as toolkits and case studies for use in the Middle East region and its respective markets. As part of a global network of sector marketing communities you will act as central information point for the middle east and actively participate in the sharing of knowledge and marketing assets across the company.
Job Accountabilities/Key Responsibilities
Sector Marketing & Digital Demand Generation
Delivery of sector and product marketing campaigns to drive the Aggreko Brand and to generate sales leads & enquiries for local and projects businesses.
Lead on content development and direction for the region across all channels (online and offline) to grow Aggreko’s presence in the Middle East
Support demand generation: through various platforms, including but not limited to search engine optimisation, search engine marketing, email marketing, publications, events, direct marketing, referrals, etc
Partner with Group SEO/SEM Manager, and Group PPC agency as local market expert, providing market’s search practices and nuances to optimise and deliver effective multi-market PPC and SEO efforts across Middle East.
Manage the effective usage of marketing budget against channel assets available such as pay per click and LinkedIn sponsored targeting.
Work with the central Power Solutions digital marketing resource to optimise digital processes and suggest or implement new functionality in the region such as re-marketing and lead nurturing activities
Track, manage and deliver trade events such as exhibitions and seminars with a clear goal of measuring their success such as reporting leads generated and elevating brand’s share of voice in the market place.
Analytics and Reporting
Manage and track performance metrics to optimise effectiveness of marketing technologies for the website, paid search, email campaigns and social media.
Analyse and report on regional marketing efforts for management’s review on a monthly and quarterly bas…